Ad sales on Facebook are expected to reach a whopping $1.3 billion this year alone, thanks in part to the social network's massive reach to over 500 million members. So it would make sense for Ad.ly, which operates an in-stream ad network on social platforms Twitter and MySpace, to be able to target users on the world's largest social network. Today, the startup is announcing the ability for advertisers to place ads on Facebook Pages, within the Wall stream.
Ad.ly's network, which currently reaches 100 million unique users, links up advertisers with influencers and regular users and then distribute links to marketing campaigns through the user?s Tweet streams and MySpace updates streams with full disclosure. And Ad.ly?s self service platform enables advertisers to connect with any user who signs up for Ad.ly?s service. So for example, an advertiser for Dell could choose which Twitter power-user or influencer to pitch their ad too and then submit a bid to a particular user. The publisher then approves or denies the request. Once the publisher approves the Tweet, the message is sent out via their account by Ad.ly, with a clear notice within the Tweet that the update is an ad with the language, "sent from Ad.ly Ad Network."
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