Wednesday, September 8, 2010

Zynga Swallows The Facebook Credits Pill Whole

In May Zynga and Facebook ended their months long fight and entered into a five year deal to use Facebook Credits as the primary monetization engine for Zynga games on the Facebook platform.

Zynga began rolling out Facebook Credits on some of its games months ago. But now they've made Facebook Credits the primary payment solution on all of their games across the Facebook platform other than Poker and a few other smaller games. Users can wire transfer cash, or use Facebook Credits, but that's it. Other third party payment providers have been removed.

The migration has clearly had bumps - a slew of Zynga users are screaming murder in the forums over various payments failures. Which makes sense since Zynga is almost certainly accounting for the lion's share of the Facebook Credits business.

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